RAI is a pioneering skincare company dedicated to continuously delivering break though performance. Committed to both scientific and market research, RAI develops premium skincare products and services that are recognized and demanded by customers. RAI products and services are available exclusively through a limited network of salon and spa partners that share in RAI’s passion for beauty, science and performance. The company maintains worldwide headquarters in Carlsbad, CA and has sales offices in numerous metropolitan markets throughout the United States.

MISSION. Our mission at RAI is to maintain a position of industry leadership through our passion for developing and producing premium skincare products and service offerings that enhance the experience, deliver results, and provide exemplary levels of satisfaction to customers. We center our business around developing quality products and services, imparting knowledge on our industry and its constituents, and delivering competitive advantage and increased profitability to our business partners so that we may share in the success that we help to create.

FOUNDING PRINCIPLES.

MARKET LEADERSHIP. RAI is a progressive company that will lead where others will follow. By closely integrating operations with the partners in our network, RAI is in an ideal position to listen attentively to those we serve and better understand their needs. It is through this close working relationship that RAI is able to identify opportunities, assume calculated risks and introduce innovative products and services that will shape our marketplace.

PREMIUM PRODUCTS AND SERVICES. RAI is dedicated to providing only the finest quality products and services. We look to the marketplace to judge our company based upon the quality of our goods and services and the superior results that they deliver to customers. It is our goal for RAI to be the individual preference of the mass market that seeks the finest in premium skincare products and services.

SHARED SUCCESS. RAI embraces the philosophy of shared success. We only consider our company successful when our customers, business partners, employees and shareholders are directly benefiting from their relationship with RAI. We believe that our long-term success will be determined by our ability to continuously add value to those with whom we do business.